Joanne Lam — January 11, 2011 — About
References: watch.bnn
Providing insight on the upcoming business trends in the year 2011, Jeremy Gutsche was recently interviewed on BNN with Tony Chapman from Capital C on topics like "Tweetonomics" and "Discrete Consumerism."
Touching upon the fact that consumers are no longer as interested in flashy, logo-printed products, Gutsche discusses how 2011 is a year where people will be looking to purchase items that are less mass-produced and more accustomed to their personal needs. Ranging from printable high-heels to Twitter shoes, these crowdsourced concepts are only the starting point to more consumer-based products for the coming year.
Touching upon the fact that consumers are no longer as interested in flashy, logo-printed products, Gutsche discusses how 2011 is a year where people will be looking to purchase items that are less mass-produced and more accustomed to their personal needs. Ranging from printable high-heels to Twitter shoes, these crowdsourced concepts are only the starting point to more consumer-based products for the coming year.
Watch the full 11-minute clip on BNN here!
Trend Themes
1. Personalized Products - Businesses can create personalized products that cater to consumers' unique needs and preferences, utilizing technology like 3D printing to customize products.
2. Crowdsourced Concepts - Companies can leverage the power of crowdsourcing to generate innovative product ideas and bring them to market faster.
3. Social Media Integration - Businesses can integrate social media platforms like Twitter into their products to create new and engaging experiences for consumers.
Industry Implications
1. Consumer Goods - The consumer goods industry can utilize trend of personalized products to create more customizable and unique products for consumers.
2. Fashion - The fashion industry can embrace personalized products and create custom-made clothing and accessories for consumers.
3. Marketing and Advertising - The marketing and advertising industries can embrace social media integration to create new and innovative campaigns that engage consumers on multiple platforms.
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