Joanne Lam — September 30, 2010 — About
References: bit.ly
In his recent feature on BNET, Jeremy Gutsche provided helpful insight for entrepreneurs looking to bring their start-up companies to new heights.
Within this post-recession period, Gutsche states that the concepts of “Next-Besting,” “Tangible Personalization” and “Rental Culture” could definitely be beneficial to the growth of a company. These ideas help new and growing start-ups to take advantage of the present financial state, encouraging entrepreneurs to watch for trends which could potentially up their businesses.
Within this post-recession period, Gutsche states that the concepts of “Next-Besting,” “Tangible Personalization” and “Rental Culture” could definitely be beneficial to the growth of a company. These ideas help new and growing start-ups to take advantage of the present financial state, encouraging entrepreneurs to watch for trends which could potentially up their businesses.
Read the full article on BNET here!
Trend Themes
1. Next-besting - Creating products or services that improve upon existing offerings, in order to capture market share from established players.
2. Tangible Personalization - Providing personalized products or experiences that go beyond traditional customization options to create a physical connection with the consumer.
3. Rental Culture - Capitalizing on the trend towards renting rather than buying, by offering flexible and convenient rental options to consumers.
Industry Implications
1. Retail - By incorporating tangible personalization and rental culture concepts, retailers can offer unique and convenient options to shoppers, disrupting traditional brick-and-mortar and e-commerce models.
2. Hospitality - Using the concept of Next-Besting, hotels and resorts can improve upon standard offerings to provide consumers with a more attractive alternative to home-sharing services.
3. Transportation - Implementing rental culture and Next-Besting, transportation companies can offer flexible, personalized solutions to consumers that compete with traditional car ownership models.
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