The BMW Mountainbike Enduro Sports a Bold Paint Job and Price Tag
Sarah Moore — April 11, 2012 — Autos
References: shop.bmwgroup & gizmag
The BMW Mountainbike Enduro is a sporty, luxury two-wheeler for the serious biking enthusiast. Though the frame of the bike is a slick metallic black, the bright green seat and spokes offset it and add some panache.
Improving from the 2011 model of the same name, the 2012 edition of the cycle includes a new Crank Brothers wheelset which provides a better downhill cruising experience thanks to increased tension and stiffness for better handling.
The new edition also sports a revamped frame which is lightweight and easy to maneuver, weighing in at 32.6 lbs. While the bike looks sharp and promises to provide a high-performance ride, it is not for the everyday consumer and sports a price tag of just under $4000 US -- though one would expect nothing less from the luxury brand.
Improving from the 2011 model of the same name, the 2012 edition of the cycle includes a new Crank Brothers wheelset which provides a better downhill cruising experience thanks to increased tension and stiffness for better handling.
The new edition also sports a revamped frame which is lightweight and easy to maneuver, weighing in at 32.6 lbs. While the bike looks sharp and promises to provide a high-performance ride, it is not for the everyday consumer and sports a price tag of just under $4000 US -- though one would expect nothing less from the luxury brand.
Trend Themes
1. Luxury Mountain Bikes - Opportunity for luxury brands to enter the high-end mountain bike market and cater to serious biking enthusiasts with high-performance features and stylish designs.
2. Enhanced Handling Technology - Opportunity to develop innovative wheelsets and frame designs that improve handling and maneuverability for an enhanced biking experience.
3. Bold and Stylish Designs - Opportunity to create eye-catching and unique designs for bicycles, incorporating vibrant colors and luxury finishes for added panache.
Industry Implications
1. Luxury Bicycle Manufacturing - Opportunity for luxury brands to expand their product lines and offer high-end bicycles beyond traditional car manufacturing.
2. Bicycle Components - Opportunity to innovate and produce technologically advanced components such as wheelsets that enhance bike handling and performance.
3. Sports and Outdoor Retail - Opportunity to cater to the growing market of serious biking enthusiasts by providing high-performance mountain bikes and stylish biking gear.
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