BMW i Store Opens in London to Promote its Eco-Friendly Vehicles
Katherinev123 — June 20, 2012 — Autos
References: pursuitist & brandingmagazine
The BMW i Store in London is set to open July 25, only two days away from the kick off of the 2012 Olympic Games. The new store will celebrate the luxury auto brand's eco-friendly 'i' series of vehicles, including its newest models, the i3 urban electric car and the i8, a plug-in hybrid grand tourer. BMW's Pedelic electric scooter will also be on display, as well as the BMW-branded charger for its electric products, the BMW i Wallbox.
BMW is one of the main sponsors of the 2012 Olympics, and presumably chose London as the location for its first BMW i Store to "capitalize on the throngs of spectators in town for the games," comments Damon Lavrinc of Wired.com. The BMW i Store will also allow the automaker to create awareness among consumers of its new earth-friendly product offerings.
BMW is one of the main sponsors of the 2012 Olympics, and presumably chose London as the location for its first BMW i Store to "capitalize on the throngs of spectators in town for the games," comments Damon Lavrinc of Wired.com. The BMW i Store will also allow the automaker to create awareness among consumers of its new earth-friendly product offerings.
Trend Themes
1. Eco-friendly Vehicles - There is an opportunity for automobile brands to develop more eco-friendly products to cater to consumers seeking eco-conscious options.
2. Branded Electric Chargers - Opportunities exist for companies to design and manufacture branded electric chargers to complement their electric products and enhance their value proposition.
3. Pop-up Stores - More brands can capitalize on temporary 'pop-up' stores to create awareness among consumers of their new products or services, and generate buzz around their brand.
Industry Implications
1. Automobiles - Automobile brands can invest in developing more electric and hybrid vehicles to cater to consumers seeking eco-friendly options.
2. Energy - Electric chargers are an opportunity for energy companies to expand their product offerings, target a new customer base, and increase revenue streams.
3. Retail - Temporary 'pop-up' stores offer an opportunity for retail brands to create a unique customer experience, generate buzz around their brand, and drive sales.
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