New Balance Introduces a Blue/Yellow Colorway For Its Classic 997
References: sneakerpolitics & hypebeast
New Balance adds more to its 'Made in USA' lineup and in preparation for the rising temperatures, the signature 997 sneaker model receives a bright colorway suitably entitled 'Blue/Yellow.' The sneakers retain the familiar silhouette, predominantly boasting pig suede materials throughout the uppers accompanied by a mesh toe box.
The shoe also features hits of dark blue colors through paneling details and vibrant neon yellow highlights translated on the bottom of the laces and at the heel area. To contrast, the bright details are the midfoot overlays done in gray and offered with white laces as well. The outsoles are done in the same tonal-gray and the uppers sit atop a soft ENCAP midsole cushion in white.
The shoe also features hits of dark blue colors through paneling details and vibrant neon yellow highlights translated on the bottom of the laces and at the heel area. To contrast, the bright details are the midfoot overlays done in gray and offered with white laces as well. The outsoles are done in the same tonal-gray and the uppers sit atop a soft ENCAP midsole cushion in white.
Trend Themes
1. Bright Colorways in Sneaker Design - The rise of vibrant color combinations in sneaker design presents an opportunity for brands to tap into consumer demand for unique and eye-catching styles.
2. Sustainable Materials in Sneaker Manufacturing - The use of pig suede and mesh materials in sneaker uppers demonstrates a trend towards more sustainable and eco-friendly footwear options, presenting an opportunity for brands to appeal to environmentally conscious consumers.
3. Customizable Sneaker Accents - The inclusion of vibrant neon yellow highlights and customizable laces allows for personalization and individual expression, creating an opportunity for brands to engage with consumers through interactive design options.
Industry Implications
1. Footwear Manufacturing - Footwear manufacturers can leverage the trend of bright colorways and sustainable materials to create innovative and appealing sneaker designs that cater to consumer preferences.
2. Sports Apparel Retail - Retailers can tap into the trend of customizable sneaker accents to offer personalized shopping experiences and attract customers looking for individualized style options.
3. Fashion Accessories Design - Designers can explore the trend of vibrant color combinations in sneaker design to create unique footwear accessories that complement the latest fashion trends and attract style-conscious consumers.
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