Blue Blue Japan Continues Its Blue-Themed Apparel for the FW19 Season
References: bluebluejapan & hypebeast
Fashion label Blue Blue Japan introduces its latest collection designed for the Fall/Winter 2019 season and it is headstrong with the ongoing blue-themed fashion apparel. The seasonal collection imagines something that comes from a place of simplicity, translated through understated structures and subtle details.
The structures include long overcoats, button-up tops with denim patchwork, beanies, pants, and much more. The capsule is overall dark blue, with some touches of black too to deepen the color palette of the entire range. There is also some slight contrast informed by the neon orange wool beanie and the orange accents that adorn the cuffs on the button up top. A key piece in the collection is the button up shirt made from indigo twill materials decorated with light blue and white polka dots.
The structures include long overcoats, button-up tops with denim patchwork, beanies, pants, and much more. The capsule is overall dark blue, with some touches of black too to deepen the color palette of the entire range. There is also some slight contrast informed by the neon orange wool beanie and the orange accents that adorn the cuffs on the button up top. A key piece in the collection is the button up shirt made from indigo twill materials decorated with light blue and white polka dots.
Trend Themes
1. Blue-themed Menswear - Opportunity for innovations in blue-based fabric, dye, and style technologies.
2. Subtle Detailing - Incorporate understated and intricate designs to add depth and sophistication.
3. Capsule Collections - Create cohesive and curated collections for each season to increase consumer interest.
Industry Implications
1. Fashion and Apparel - Introduce new clothing lines and styles that focus on a specific color or theme.
2. Textile and Dyeing - Develop new dyeing techniques to enhance and intensify color for fashion applications.
3. Accessories - Incorporate color-contrasting accessories such as beanies and pop-colored details to jewelry.
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