BLUEMARBLE Introduces the Textured, Lace-Covered 'Kellys' Silhouette
References: bluemarbleparis & hypebeast
BLUEMARBLE’s Fall/Winter 2023 show was a huge success at Paris Fashion Week, and to carry on the glory, the brand has debuted a new sneaker called ‘Kellys.’ Inspired by the surfer champion Kelly Slater, this silhouette boasts a distressed cotton twill construction, flame motifs, wavy lines, and a gum sole unit. The sneaker also features multiple eyelets extending the laces from the front of the shoe to the heel. The entire shoe is dipped in a neutral beige shade that contrasts with the orangey-brown coloring on the outsole.
“Kelly Slater was one of my idols growing up, and it felt fitting to channel my love of board sports into the first BLUEMARBLE sneakers. I wanted to develop a design that would enhance our men’s wear and be embraced by our community. These Kellys are just the beginning,” said Anthony Alvarez.
Image Credit: BLUEMARBLE, hypebeast, bluemarbleparis
“Kelly Slater was one of my idols growing up, and it felt fitting to channel my love of board sports into the first BLUEMARBLE sneakers. I wanted to develop a design that would enhance our men’s wear and be embraced by our community. These Kellys are just the beginning,” said Anthony Alvarez.
Image Credit: BLUEMARBLE, hypebeast, bluemarbleparis
Trend Themes
1. Lace-covered Sneakers - There is an opportunity for other fashion brands to create their own lace-covered sneaker collection with unique twists using sustainable and recycled materials.
2. Distressed Cotton Twill - Fashion industry players can consider incorporating distressed cotton twill into their collections, which offer a vintage, textured look and can be paired with both casual and formal attires.
3. Surf-inspired Designs - Companies can tap into the surfer fashion trend and incorporate surf-inspired designs such as wavy lines and flame motifs into their collections, creating a unique, trendy, and edgy look.
Industry Implications
1. Fashion - Fashion brands can capitalize on this trend by creating unique lace-covered sneaker collections that are sustainable, vintage, and trendy.
2. Outdoor and Athletic Wear - This surf-inspired design trend would be a perfect fit for outdoor and athletic wear brands that cater to individuals with an active lifestyle.
3. Sustainable Fashion - Using materials such as distressed cotton twill can appeal to consumers who are environmentally conscious and interested in sustainable fashion.
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