'I Want to Be a Baby' Confuses People With Mysterious Blue Soothers
Shelby Lee Walsh — December 22, 2009 — Marketing
References: iwanttobeababy & adsoftheworld
IWanttobeaBaby.com recently participated in an odd (but effective) advertising campaign that saw blue soother stickers being places atop posters with celebrity and model faces. There were around 5,000 real pacifiers seen hanging from various locations all over New York as well with a little tag with the website's address on it.
The website itself is quite unusual as it has videos of adults doing child-like things, wearing diapers and sucking on soothers. The point of the site? To brighten your day and make you smile.
The website itself is quite unusual as it has videos of adults doing child-like things, wearing diapers and sucking on soothers. The point of the site? To brighten your day and make you smile.
Trend Themes
1. Adult Baby Roleplay - Opportunity for disruptive innovation in creating adult-oriented products and experiences that cater to individuals interested in adult baby roleplay.
2. Unconventional Advertising - Opportunity for disruptive innovation in creating unique and attention-grabbing advertising campaigns that generate buzz and brand awareness.
3. Unusual Online Content - Opportunity for disruptive innovation in creating unconventional online platforms that offer unique and entertaining content for niche audiences.
Industry Implications
1. Adult Entertainment - Opportunity for disruptive innovation in the adult entertainment industry by exploring new niche markets and catering to unique interests.
2. Marketing and Advertising - Opportunity for disruptive innovation in the marketing and advertising industry by developing unconventional and attention-grabbing approaches to promote brands and products.
3. Digital Media - Opportunity for disruptive innovation in the digital media industry by creating unconventional online platforms that offer unique and engaging content to target niche audiences.
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