Blue Roses
Going Like Sixty — February 6, 2008 — Eco
References: suntory & news.yahoo
Roses are red, roses are blue,sSend her both, she'll love you.
Blue roses have been sought after for a long, long time. A Japanese company has finally been successful in creating blue roses. The company who found the winning formula, Suntory, is also a major whisky distiller. It's only logical that they get into the luxury flower business.
If the flowers don't work, the booze will certainly be a hit.
Implications - LAST SENTENCE AWKWARD.
These blue roses are set at an exceptionally high price point, and represent luxury in the flower market. The company has not yet set the exact name or price, but they are slowly expanding into Australia and the US. Although this color rose does not exist naturally in the world, the implantation of specific genes that lead to this pigment in other flowers has introduced this beautiful blue rose to the market.
Blue roses have been sought after for a long, long time. A Japanese company has finally been successful in creating blue roses. The company who found the winning formula, Suntory, is also a major whisky distiller. It's only logical that they get into the luxury flower business.
If the flowers don't work, the booze will certainly be a hit.
Implications - LAST SENTENCE AWKWARD.
These blue roses are set at an exceptionally high price point, and represent luxury in the flower market. The company has not yet set the exact name or price, but they are slowly expanding into Australia and the US. Although this color rose does not exist naturally in the world, the implantation of specific genes that lead to this pigment in other flowers has introduced this beautiful blue rose to the market.
Trend Themes
1. Luxury Flowers - Creating genetically modified blue roses opens up opportunities for luxury flower brands to cater to a high-end market.
2. Artificial Pigmentation - The implantation of specific genes to produce blue pigment in flowers offers disruptive innovation potential for the floral industry.
3. Expansion in International Markets - The gradual expansion of the blue rose business into Australia and the US highlights the global growth potential for genetically modified flowers.
Industry Implications
1. Flower Market - The introduction of genetically modified blue roses presents a disruptive innovation opportunity for the flower industry to offer unique and exclusive products.
2. Biotechnology - The advancement of genetic modification techniques in creating blue roses opens up possibilities for disruptive innovation in the biotechnology sector.
3. Luxury Goods - Luxury flower brands can tap into the market for high-end, genetically modified flowers, offering unique and extravagant floral arrangements.
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