This Blue Nectar Tequila Packaging is Sleek and Suave
Susan Keefe — June 10, 2012 — Lifestyle
References: biggsandco.net & thedieline
Tequila may have been your ill-fated drink of choice during your frat boy years, but Blue Nectar Tequila has given the party-hardy liquor a touch more sophistication. Micro-distilled and suitable for sipping, this premium, artisanal tequila called for premium branding. By switching up the shape of the bottle and employing some stellar typography-based designs, Energy Garden with the help of design firm Biggs&Co. successfully separated this tequila from the typical liquor store fare.
Looking like one smooth operator, the Blue Nectar Tequila branding is clean, simple and suave. Using the hue of the different types of tequila as a guide, each label sports a stellar palette of colors that complements the booze inside. Throw in an unexpectedly square-shaped bottle and a sleek silver cap, and you've got a bottle of tequila that's fit for a dinner party.
Forget the beer chaser and hone your taste for fine tequila with a bottle of Blue Nectar Tequila.
Looking like one smooth operator, the Blue Nectar Tequila branding is clean, simple and suave. Using the hue of the different types of tequila as a guide, each label sports a stellar palette of colors that complements the booze inside. Throw in an unexpectedly square-shaped bottle and a sleek silver cap, and you've got a bottle of tequila that's fit for a dinner party.
Forget the beer chaser and hone your taste for fine tequila with a bottle of Blue Nectar Tequila.
Trend Themes
1. Premium Liquor Packaging - The Blue Nectar Tequila branding showcases the potential for sophisticated and sleek packaging designs for premium liquors.
2. Typography-based Label Design - The use of typography-based designs on Blue Nectar Tequila labels highlights the opportunity for creative and visually appealing branding strategies in the liquor industry.
3. Unique Bottle Shapes - The square-shaped bottle of Blue Nectar Tequila demonstrates the potential for unconventional bottle designs to differentiate products in the liquor market.
Industry Implications
1. Craft Liquor - The premium branding of Blue Nectar Tequila presents a disruptive innovation opportunity for the craft liquor industry to elevate their packaging and positioning.
2. Design and Branding - The success of the Blue Nectar Tequila branding campaign showcases the potential for design and branding agencies to cater to the liquor industry's demand for sophisticated and suave packaging.
3. Beverage Packaging - The unique bottle shape and typography-based label design of Blue Nectar Tequila offer opportunities for disruptive innovation in beverage packaging, appealing to consumers looking for stylish products.
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