The Bloomingdales Prom 2011 Lookbook is Loaded With Fashionable Dresses
Chalaine Mantha — April 19, 2011 — Marketing
References: www1.bloomingdales
The Bloomingdales Prom 2011 lookbook has four different collections of dresses to choose from. First, there is the Neutral Territory collection that is inspired by old Hollywood glam in "barely-there hues" that are filled with gorgeous sparkly accents.
The Pretty in Print collection is full of vibrant and outgoing dresses that are inspired by nature. The dresses are long and flowing, so that you will be able to dance the night away.
The Vivid Colors collection is as bright as can be, and features stunning dresses with cutouts that are sure to make you stand out.
The last collection in the Bloomingdales Prom 2011 lookbook is the In White & Black collection. Bloomingdales states that these dresses are "made for girls on the front line of fashion" and are not afraid to make a bold statement.
Image Credit | Bloomingdales
The Pretty in Print collection is full of vibrant and outgoing dresses that are inspired by nature. The dresses are long and flowing, so that you will be able to dance the night away.
The Vivid Colors collection is as bright as can be, and features stunning dresses with cutouts that are sure to make you stand out.
The last collection in the Bloomingdales Prom 2011 lookbook is the In White & Black collection. Bloomingdales states that these dresses are "made for girls on the front line of fashion" and are not afraid to make a bold statement.
Image Credit | Bloomingdales
Trend Themes
1. Neutral Territory - Disruptive innovation opportunity: Develop a line of sustainable, eco-friendly prom dresses in neutral tones with glittery accents.
2. Pretty in Print - Disruptive innovation opportunity: Create a collection of digitally printed dresses inspired by botanical artwork, using advanced fabric printing technology.
3. Vivid Colors - Disruptive innovation opportunity: Design customizable prom dresses with interactive LED lights, allowing wearers to change the color and pattern of their dress throughout the night.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate virtual reality technology into the prom dress shopping experience, allowing customers to virtually try on dresses before making a purchase.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop a sustainable fabric made from recycled plastic bottles for the production of prom dresses, offering an eco-friendly alternative to traditional materials.
3. Event Planning - Disruptive innovation opportunity: Create a platform that connects prom-goers with local designers and seamstresses to design and create custom, one-of-a-kind prom dresses.
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