The eBlocker Blocks Ads and Trackers from Learning Your Online Habits
Michael Hemsworth — January 25, 2016 — Tech
References: kickstarter & thegadgetflow
As concerns about online security increase, the eBlocker is a new device that not only blocks ads, but also provides enhanced security with a plug-and-play style of setup.
Currently funding on Kickstarter, the eBlocker works by being incorporated into your home network and instantly going to work blocking ads and disable trackers. If users are looking for enhanced security, the eBlocker also offers the ability to anonymize one's IP to make browsing the web a private task.
Data is being gathered on users in all respects ranging from geographic location, to health concerns, which is subsequently being used by some companies to create profiles on consumers. As such, it's likely we'll continue to see more products like the eBlocker come about in the coming years.
Currently funding on Kickstarter, the eBlocker works by being incorporated into your home network and instantly going to work blocking ads and disable trackers. If users are looking for enhanced security, the eBlocker also offers the ability to anonymize one's IP to make browsing the web a private task.
Data is being gathered on users in all respects ranging from geographic location, to health concerns, which is subsequently being used by some companies to create profiles on consumers. As such, it's likely we'll continue to see more products like the eBlocker come about in the coming years.
Trend Themes
1. Enhanced Online Security - The rise of concerns about online security presents opportunities for innovative products like the eBlocker to enhance privacy and protect against data tracking.
2. Ad Blocking Devices - The eBlocker is part of a larger trend towards ad blocking devices that aim to provide users with a more streamlined and personalized online experience.
3. Anonymization Technology - Products like the eBlocker, which offer the ability to anonymize IP addresses, are capitalizing on the growing need for online privacy and anonymity.
Industry Implications
1. Cybersecurity - The rise of online security concerns creates opportunities for cybersecurity companies to develop cutting-edge technologies like the eBlocker.
2. Advertising Technology - Ad blocking devices like the eBlocker disrupt the advertising industry by challenging traditional advertising models and creating a demand for more user-friendly alternatives.
3. Consumer Electronics - The eBlocker and similar devices tap into the consumer electronics market by offering innovative solutions for enhancing online privacy and security.
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