The Blockbuster Eyeshadow Palette Features 12 Shades
Michael Hemsworth — February 16, 2021 — Marketing
The Blockbuster Eyeshadow Palette is a nostalgia-inducing makeup product for consumers who are looking for a way to infuse some of their favorite shades with the video rental retailer in mind into their routine. The makeup palette includes 12 shades in all, which are each named after a different genre that one would've found in the namesake store when browsing the selection. The palette is paired with an expansive mirror for applying the product and is packaged in a case that is inspired by the video rental packaging that was used by the namesake brand.
The Blockbuster Eyeshadow Palette is available for purchase from Hot Topic and rides the wave of nostalgia-inspired products as consumers look to relive some of their favorite experiences of yesteryear, if only in their imagination.
The Blockbuster Eyeshadow Palette is available for purchase from Hot Topic and rides the wave of nostalgia-inspired products as consumers look to relive some of their favorite experiences of yesteryear, if only in their imagination.
Trend Themes
1. Nostalgia-inspired Products - There is an opportunity to create innovative products that tap into consumers' desire to relive their favorite experiences of the past.
2. Themed Makeup Palettes - Makeup companies can create themed palettes that offer consumers a unique and fun way to express themselves through their makeup.
3. Innovative Packaging Solutions - There is an opportunity to create packaging solutions that are inspired by a brand or product, allowing for more immersive and engaging experiences for consumers.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies can tap into nostalgia and create innovative themed products that appeal to consumers.
2. Retail - Retail companies can create themed products that tap into nostalgia and offer consumers a unique and engaging shopping experience.
3. Packaging - Packaging companies can create innovative and immersive packaging solutions that are inspired by a brand or product, offering a more engaging experience for consumers.
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