Revlon's Newest Makeup Applicator Reinvents the Blending Brush
Laura McQuarrie — February 18, 2017 — Fashion
References: revlon & besthealthmag
Most beauty consumers have come to know the term "blending brush" as a makeup applicator with either natural or synthetic bristles, but Revlon hopes to bring new meaning to this term with its Professional Blending Brush.
The Professional Blending Brush is like a hybrid of a makeup brush and a beauty sponge. Unlike most blending sponges on the market that are meant to be held directly in one's hand, this blending brush features a handle to make the makeup application process more hygienic, especially for makeup artists who work with many clients. Even so, Revlon's Professional Blending Brush will appeal to consumers who desire greater precision.
This mess-free makeup tool offers a fresh new take on makeup-blending sponges, which have taken the beauty industry by storm over the past few years.
The Professional Blending Brush is like a hybrid of a makeup brush and a beauty sponge. Unlike most blending sponges on the market that are meant to be held directly in one's hand, this blending brush features a handle to make the makeup application process more hygienic, especially for makeup artists who work with many clients. Even so, Revlon's Professional Blending Brush will appeal to consumers who desire greater precision.
This mess-free makeup tool offers a fresh new take on makeup-blending sponges, which have taken the beauty industry by storm over the past few years.
Trend Themes
1. Hybrid Makeup Applicators - The convergence of makeup brushes and beauty sponges presents opportunities for innovative makeup applicators.
2. Hygienic Makeup Tools - The demand for makeup tools with built-in handles for improved hygiene creates possibilities for disruptive innovations in the beauty industry.
3. Precision Makeup Application - The desire for more precise makeup application techniques opens up avenues for revolutionary makeup blending tools.
Industry Implications
1. Cosmetics - The cosmetics industry can explore new product developments by combining the convenience of a handle with the effectiveness of blending sponges.
2. Beauty Tools - The beauty tools industry can capitalize on the demand for hygienic makeup applicators by creating innovative products that combine brushes and sponges.
3. Makeup Artistry - The makeup artistry industry has an opportunity to enhance the precision of makeup application by incorporating the functionality of a handle into blending brushes.
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