The New Peet's Blended Coffee Drinks Come in Four Varieties
Michael Hemsworth — October 16, 2019 — Marketing
References: peets & foodnavigator-usa
The new Peet's Blended Coffee drinks have been unveiled by the brand as a prepackaged refreshment option for consumers seeking out a convenient way to enjoy their favorite beverages at their leisure. The drinks come in four flavor varieties including Coffee & Cream, Chocolate Truffle, Caramel Dulce and Vanilla Creme, which all contain between 240 and 260 calories per bottle. The drinks target the indulgence-seeking adult consumer who's looking for a rich, flavorful way to enjoy the premium flavor of Peet's coffee in an alternative format.
The new Peet's Blended Coffee drinks will launch in January 2020 and is set to be available in the convenience store market to further increase ease of access for shoppers.
Image Credit: Peet's Coffee
The new Peet's Blended Coffee drinks will launch in January 2020 and is set to be available in the convenience store market to further increase ease of access for shoppers.
Image Credit: Peet's Coffee
Trend Themes
1. Shelf-stable Blended Coffee Beverages - The trend of prepackaged, shelf-stable blended coffee beverages offers an opportunity for convenience-focused innovation in the beverage industry.
2. Convenient Indulgence - One trend in the food and beverage industry is the demand for convenient indulgence, providing possibilities for high-quality drinks on-the-go.
3. Alternative Beverage Formats - Alternative formats for popular drinks are growing in popularity, offering opportunities for innovation and customization in the beverage industry.
Industry Implications
1. Beverage - Opportunities exist in the beverage industry for shelf-stable blended coffee drinks and alternative beverage formats as consumers prioritize convenience and premium flavor.
2. Convenience Store - The convenience store industry can benefit from the trend of prepackaged blended coffee drinks as consumers look for indulgent, on-the-go beverages.
3. Premium Coffee - The trend of shelf-stable blended coffee beverages allows premium coffee brands to offer their signature flavors and quality in a convenient and accessible format.
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