Venmo's 'Blank Me' Campaign Celebrates "Venmo" as a Household Name
Laura McQuarrie — October 17, 2017 — Marketing
References: blog.venmo
Venmo recently launched its second national brand campaign "_________ Me" (or "Blank Me"), which celebrates the free digital wallet payment platform as a household name.
The campaign spotlights the brand's unique place in culture today, as well as Venmo's mission to remove the awkwardness of coordinating P2P payments with friends and others. The fun new campaign includes messages like "Rent is due. Let’s __________ the landlord," and "Let’s not make it awkward. Just __________ me." All of these blanks are meant to be filled in with one word—Venmo.
As part of the campaign, Venmo will be sharing its campaign across social media, as well as via outdoor ads in college towns, making its presence known at places where it believes "people most need to be '______ed.'"
The campaign spotlights the brand's unique place in culture today, as well as Venmo's mission to remove the awkwardness of coordinating P2P payments with friends and others. The fun new campaign includes messages like "Rent is due. Let’s __________ the landlord," and "Let’s not make it awkward. Just __________ me." All of these blanks are meant to be filled in with one word—Venmo.
As part of the campaign, Venmo will be sharing its campaign across social media, as well as via outdoor ads in college towns, making its presence known at places where it believes "people most need to be '______ed.'"
Trend Themes
1. Digital Payment Campaigns - Opportunity to create fun and engaging campaigns that celebrate and promote digital payment platforms like Venmo.
2. Removing P2P Payment Awkwardness - Potential for innovation in creating seamless and convenient peer-to-peer payment experiences that eliminate the awkwardness of coordinating payments with friends and others.
3. Social Media Advertising Strategies - Advancement in using social media platforms as a powerful tool for sharing brand campaigns and reaching a wider audience.
Industry Implications
1. Digital Payment Platforms - Potential to develop and enhance digital payment platforms with unique features and creative branding campaigns.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to create innovative campaigns that promote digital payment services and make them more relatable.
3. Social Media Marketing - Demand for professionals who can develop effective social media advertising strategies to maximize the reach and impact of brand campaigns.
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