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Purse-Ladened Lookbooks

Clean the Sky - Positive Eco Trends & Breakthroughs

The Blanco Accessories Spring 2012 Campaign Stars New Face Paula Folch

— January 23, 2012 — Fashion
Since the Blanco Accessories Spring 2012 collection is happy and summery, it is only natural that the ad campaign would be as well. Simple and direct, it does a good job of capturing the vibrant line of handbags and jewelry while also showing how a woman could wear them while running some errands, meeting a girlfriend or heading out on the town.

The Blanco Accessories Spring 2012 ad campaign stars new face Paula Folch. From rich, golden bracelets to straw purses and leopard-printed sunglasses, this collection is filled with a range of accessories that would appease anyone's style. From day to night, many of these pieces can also be worn for a breadth of occasions. In the end, the happy colors and bold detailing would spice up any outfit.
Trend Themes
1. Playful Accessories - Opportunity to create bold and vibrant accessories that can easily transition from day to night.
2. Minimalist Campaigns - Opportunity to promote accessories through simple and direct campaigns that showcase their versatility.
3. Colorful Detailing - Opportunity to incorporate bold and colorful details into accessory designs to add excitement to any outfit.
Industry Implications
1. Fashion - Opportunity for fashion brands to create and promote versatile and vibrant accessories.
2. Advertising - Opportunity for advertisers to develop minimalist campaigns that effectively highlight the features and multiple uses of accessories.
3. Jewelry - Opportunity for jewelry brands to incorporate bold and colorful details into their designs to attract customers looking to spice up their outfits.
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