The SUITEBLANCO Campaign Prepares for a Colorful Spring
John Ibbitson — January 22, 2012 — Fashion
References: blanco & fuckingyoung.es
Launching its new lookbook, youth brand Blanco showcases its colorful new line of spring fashion with its new SUITEBLANCO campaign. Featuring photographs of model Nikola Jovanovic posing playfully in front of the camera among an assortment of brightly colored and reflective balloons, this photo series highlights the youthful energy of the casual wear label.
The clothing line itself hits Blanco stores soon and is made up of a diverse range of boldly colored garments, such as bright green jeans and a black and white striped sweater with a pop of yellow around the neckline, and a selection of tees with cartoon character illustrations on them. The new SUITEBLANCO campaign is perfect for those who are inspired to have a little bit of fun with color and are young enough to pull it off.
The clothing line itself hits Blanco stores soon and is made up of a diverse range of boldly colored garments, such as bright green jeans and a black and white striped sweater with a pop of yellow around the neckline, and a selection of tees with cartoon character illustrations on them. The new SUITEBLANCO campaign is perfect for those who are inspired to have a little bit of fun with color and are young enough to pull it off.
Trend Themes
1. Colorful Spring Fashion - Opportunity for brands to create vibrant and bold clothing collections that embrace youthful energy and playfulness.
2. Youthful Casual Wear - Potential for brands to develop casual clothing lines that cater to the younger generation and offer pieces with creative designs and expressive prints.
3. Cartoon Character Illustrations - Chance for brands to incorporate cartoon character illustrations into their apparel, appealing to those who want to add a touch of whimsy to their style.
Industry Implications
1. Fashion - Fashion retailers can adopt the trending colorful and youthful themes in their collections, targeting a more vibrant and playful market segment.
2. Apparel Retail - Retailers can explore partnerships with brands that offer casual wear lines with creative designs to attract younger customers seeking expressive fashion.
3. Graphic Design - Opportunity for graphic designers to collaborate with fashion brands and incorporate cartoon character illustrations into apparel, bridging the gap between fashion and art.
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