Emma Pritchard & Emin Kadi Collaborate for Primwhite
Ryan Hinkson — March 29, 2010 — Fashion
References: primmagazine & designscene.net
I’m not sure if photographer Emin Kadi and stylist Emma Pritchard have worked together before, but I sure hope they continue to collaborate. The black-and-white cover shoot they did for Prim Magazine shows they definitely have chemistry.
Waifish and androgynous model Madeline strikes some mean poses while showing off some striking couture pieces by designers like Jeremy Scott, the most interesting of which of is a glove-covered coat that would stand out on the wildest of runways.
This is a great shoot. It all works here—the model, the clothing, the plain white backdrop and most of all, Pritchard’s and Emin’s vision.
Waifish and androgynous model Madeline strikes some mean poses while showing off some striking couture pieces by designers like Jeremy Scott, the most interesting of which of is a glove-covered coat that would stand out on the wildest of runways.
This is a great shoot. It all works here—the model, the clothing, the plain white backdrop and most of all, Pritchard’s and Emin’s vision.
Trend Themes
1. Glove-covered Fashion - The trend for fashion items incorporating gloves as part of the design, creating opportunities for collaborations between fashion designers and glove manufacturers.
2. Androgynous Clothing - The trend towards androgynous clothing that can be worn by both men and women, creating opportunities for retailers to cater to a wider market.
3. Minimalist Photography - The trend towards minimalist photography in fashion shoots, creating opportunities for photographers to experiment with simple yet striking imagery.
Industry Implications
1. Fashion - Fashion designers can collaborate with glove manufacturers to create unique and innovative glove-covered clothing.
2. Retail - Retailers can capitalize on the androgynous clothing trend by offering unisex clothing options.
3. Photography - Photographers can explore the trend towards minimalist photography in fashion shoots by experimenting with simple yet striking imagery.
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