This $16,000 Black Watch Design Comes with Top-Knotch Service
Laura McQuarrie — September 24, 2014 — Marketing
References: schofieldwatchcompany & coolhunting
This striking black watch design by the Schofield Watch Company is its second ever release, following the massive success of the Signalman timepiece. The watch sets itself apart from the digital watches out there by being an old-style one that requires you to wind it up, encouraging wearers to form a connection with the watch's weight, temperature, texture and unique ticking sound. Only 101 editions of the limited watch design were made, and each one is priced at over $16,000.
This isn't the most exorbitantly priced watch out there, but beyond just getting a watch, the Schofield Watch Company prides itself on creating a positive customer experience even before the watch is received. Often times, this begins by inviting prospective clients to coffee at a members-only bar, and once an order is in the works, a customer receives handwritten notes to update them on the progress of their order.
This isn't the most exorbitantly priced watch out there, but beyond just getting a watch, the Schofield Watch Company prides itself on creating a positive customer experience even before the watch is received. Often times, this begins by inviting prospective clients to coffee at a members-only bar, and once an order is in the works, a customer receives handwritten notes to update them on the progress of their order.
Trend Themes
1. Traditional Watch Designs - Opportunity to disrupt the market by offering unique, traditional watch designs that promote a connection with the wearer.
2. Personalized Customer Experience - Disruptive innovation opportunity lies in providing exceptional customer service and personalized experiences to create brand loyalty.
3. Limited Edition Luxury Watches - Creating limited edition luxury watches at premium price points presents an opportunity for exclusivity and high demand.
Industry Implications
1. Luxury Fashion - The luxury fashion industry has the potential to incorporate traditional watch designs and personalized customer experiences to enhance their brand offerings.
2. Handcrafted Goods - The handcrafted goods industry can tap into the trend of limited edition luxury watches by offering unique, artisanal products at premium prices.
3. Luxury Retail - Luxury retailers can explore the market for limited edition luxury watches with personalized customer experiences to attract affluent clientele.
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