The Shatto Milk Company is Offering Milk Inspired by the Solar Eclipse
Mishal Omar — August 21, 2017 — Lifestyle
References: shattomilk & packagingoftheworld
The Shatto Milk Company is offering a limited edition collection of black milks that are based in a cookies and cream flavor.
The company is the first to offer a milk that is black in color, and it is a timely product as it was created to celebrate the solar eclipse that will be taking place on August 21st. The Shatto Milk Company is hosting an event at its farm for people to view the eclipse, and each attendee at the sold out event will receive a bottle of this unique milk flavor.
The company's black milks are branded with imagery that is reminiscent of a solar eclipse – featuring a photo of the bottle surrounded by a ring of light.
The company is the first to offer a milk that is black in color, and it is a timely product as it was created to celebrate the solar eclipse that will be taking place on August 21st. The Shatto Milk Company is hosting an event at its farm for people to view the eclipse, and each attendee at the sold out event will receive a bottle of this unique milk flavor.
The company's black milks are branded with imagery that is reminiscent of a solar eclipse – featuring a photo of the bottle surrounded by a ring of light.
Trend Themes
1. Limited Edition Foods - The trend of limited edition foods presents an opportunity for companies to create unique and exclusive products that generate excitement and drive sales.
2. Novelty Flavors - The trend of novelty flavors allows companies to create innovative and unexpected taste experiences that capture consumer attention and differentiate their products.
3. Event-driven Marketing - The trend of event-driven marketing offers opportunities for businesses to create special products and experiences tied to specific occasions, building brand awareness and engagement.
Industry Implications
1. Dairy - The dairy industry can capitalize on the trend of limited edition foods by developing unique flavors and packaging options to attract consumers and increase sales.
2. Food and Beverage - The food and beverage industry can leverage the trend of novelty flavors by experimenting with unconventional combinations to create standout products that cater to adventurous consumers.
3. Marketing and Advertising - The marketing and advertising industry can take advantage of the trend of event-driven marketing by helping brands create campaigns and promotions that align with significant events and generate excitement among consumers.
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