Blaze Debuted New Black Light-Activated Pizza Boxes in Time for Halloween
Grace Mahas — October 29, 2019 — Marketing
References: blazepizza & qsrmagazine
With Halloween around the corner, Blaze Pizza launched new black light-activated pizza boxes that display secret messages such as "Creepin' It Real," "Bone Appétit," and "Dare to Open." These new festive boxes will be a hit with consumers -- especially because of the chain is offering free pizza delivery through online ordering, and according to a recent study, Halloween is one of the busiest times of the year for pizza delivery.
“Blaze Pizza was recently ranked as ‘America’s favorite pizza chain,’ and we’re excited to upgrade Halloween parties across the country with a better delivery pizza,” says Daniela Simpson, GM, Digital Growth Division. “No frozen dough or scary processed ingredients here. Blaze Pizza is all about serving up real food this Halloween and all year long.”
“Blaze Pizza was recently ranked as ‘America’s favorite pizza chain,’ and we’re excited to upgrade Halloween parties across the country with a better delivery pizza,” says Daniela Simpson, GM, Digital Growth Division. “No frozen dough or scary processed ingredients here. Blaze Pizza is all about serving up real food this Halloween and all year long.”
Trend Themes
1. Black-light Activated Packaging - The trend of using black-light activated packaging for promotions and events, creating an interactive and memorable experience for consumers.
2. Holiday-themed Deliveries - The trend of creating holiday-themed packaging and promotions to increase sales and engagement during peak delivery periods.
3. Real Food - The trend of emphasizing the use of fresh, quality ingredients in food delivery and promoting healthier options for consumers.
Industry Implications
1. Food Delivery - The food delivery industry can utilize black-light activated packaging and holiday-themed promotions to provide a unique and exciting experience for customers during peak seasons.
2. Fast Food Chains - Fast food chains, specifically pizza chains, can differentiate themselves and increase customer loyalty by highlighting their use of real, high-quality ingredients in their menu items and marketing campaigns.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate interactive packaging and holiday-themed promotions into their campaigns for clients to increase brand awareness and engagement with target audiences.
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