Nike Gives the Air Jordan 4 a New Black Canvas Design Update
Jordan Brand continues to unveil new looks at its selection of footwear prepared to drop for the Fall 2022 season with the latest being the Black Canvas iteration of the Air Jordan 4 sneaker model. It takes on a color palette that blends together the hues black, Light Steel Grey, white, and Fire Red throughout the silhouette.
Notably, the new shoe has a black tonal base foundation made from the breathable canvas material as the namesake suggests. It is then detailed with matching tonal netting and suede mudguards. Contrasting touches arrive at the light eye tonal eyelets and the Jumpman emblems at the back of the shoe with additional branding by the tongue tags and insoles.
Image Credit: Nike
Notably, the new shoe has a black tonal base foundation made from the breathable canvas material as the namesake suggests. It is then detailed with matching tonal netting and suede mudguards. Contrasting touches arrive at the light eye tonal eyelets and the Jumpman emblems at the back of the shoe with additional branding by the tongue tags and insoles.
Image Credit: Nike
Trend Themes
1. Tonal Canvas Footwear - Brands can explore using canvas material to create footwear with monochromatic color schemes, offering a versatile and neutral option for consumers.
2. Contrasting Eyelets and Embellishments - By adding contrasting eyelets, logos and branding, brands can create sneakers that stand out from the traditional monochromatic options and add a touch of uniqueness to consumers.
3. Seasonal Sneaker Releases - Brands can generate excitement and demand by releasing new sneaker designs at specific times of the year, such as the Fall season, prompting consumers to buy sneakers that are autumn themed and limited edition.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can create new designs using canvas materials and eye-catching embellishments for runners and gym-goers alike.
2. Streetwear Fashion - Streetwear brands can create limited edition sneaker releases using monochromatic color schemes with unique embellishments to appeal to the fashion-focused consumer.
3. Seasonal Fashion - Fashion brands can increase customer engagement by incorporating seasonal trends and limited edition designs released at specific times of the year in their collections, such as autumn themed canvas sneakers by launching them in the fall season.
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