BJ Segal Redefines Architecture by Rejecting Bespoke Designs
Francesca Mercurio — September 10, 2021 — Art & Design
References: dezeen
Architect and former Apple design director BJ Segal has launched its new mass-timber housing company called Juno. The architect explains that his firm will sell its designs as products rather than bespoke plans.
Juno will run as a firm offering a modular approach to design; the firm will offer customers 33 different housing components that can be assembled to produce a house. Whichever components the homeowner and design consultant choose will then be delivered to the site and built.
The architect believes Juno's pre-designed housing components will help dispel individual's distaste for modular buildings. Architecture is typically bespoke and personal; however, BJ Segal views society's distaste for repetition as a problem.
Juno will merge productization with architecture to create functional home designs.
Image Credit: Engraff Studio
Juno will run as a firm offering a modular approach to design; the firm will offer customers 33 different housing components that can be assembled to produce a house. Whichever components the homeowner and design consultant choose will then be delivered to the site and built.
The architect believes Juno's pre-designed housing components will help dispel individual's distaste for modular buildings. Architecture is typically bespoke and personal; however, BJ Segal views society's distaste for repetition as a problem.
Juno will merge productization with architecture to create functional home designs.
Image Credit: Engraff Studio
Trend Themes
1. Modular Housing - New mass-timber housing companies such as Juno offering a modular approach to design that could disrupt the traditional architecture industry.
2. Pre-designed Housing Components - Pre-designed housing components from Juno are set to dispel the distaste for modular buildings in the industry.
3. Productization of Architecture - Juno merges productization with architecture by selling designs as products instead of bespoke plans, leading to functional home designs.
Industry Implications
1. Architecture Industry - The traditional architecture industry could be disrupted by mass-timber housing companies like Juno offering modular housing.
2. Construction Industry - The construction industry could benefit from the use of pre-designed housing components as it allows for faster and more efficient building processes.
3. Real Estate Industry - The real estate industry could benefit from the productization of architecture trend as it could lead to functional yet affordable home designs.
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