Limited-Edition Birthday Cake-Flavored Dr. Pepper is on Its Way
Katherine Pendrill — October 18, 2019 — Marketing
Get the candles ready because birthday cake-flavored Dr. Pepper is officially a thing. The only catch is that it may be tough to get your hands on some.
News about the sweet new Dr. Pepper flavor was first reported by Instagram snacker @thejunkfoodaisle, who received an early taste test. According to the post, birthday cake-flavored Dr. Pepper is a limited-edition flavor that tastes just like birthday cake ice cream (in a good way).
Unfortunately, it seems that the new flavor is not yet in stores. Right now, it appears that the only way fans can sample the new 'Icing on the Cake' soda is by signing up for Dr. Pepper's #PepperPack on the brand's website.
Image Credit: @thejunkfoodaisle.
News about the sweet new Dr. Pepper flavor was first reported by Instagram snacker @thejunkfoodaisle, who received an early taste test. According to the post, birthday cake-flavored Dr. Pepper is a limited-edition flavor that tastes just like birthday cake ice cream (in a good way).
Unfortunately, it seems that the new flavor is not yet in stores. Right now, it appears that the only way fans can sample the new 'Icing on the Cake' soda is by signing up for Dr. Pepper's #PepperPack on the brand's website.
Image Credit: @thejunkfoodaisle.
Trend Themes
1. Limited-edition Flavored Sodas - Disruptive innovation opportunity: Creating unique and limited-edition flavors of popular sodas to attract and engage consumers.
2. Alternative Dessert-inspired Beverages - Disruptive innovation opportunity: Developing beverage flavors that replicate popular desserts and ice creams, offering consumers a unique taste experience.
3. Brand Loyalty Through Exclusive Offers - Disruptive innovation opportunity: Building brand loyalty and expanding customer base by offering exclusive flavors or products to consumers who sign up for brand subscriptions or memberships.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introducing alternative and unique flavors to the beverage market to differentiate from competitors and attract new consumers.
2. Food and Beverage Retail - Disruptive innovation opportunity: Collaborating with soda brands to exclusively stock limited-edition flavors, attracting customers to visit and purchase from retail stores.
3. Subscription Services - Disruptive innovation opportunity: Partnering with beverage companies to offer exclusive flavors as part of subscription services, encouraging customers to subscribe and stay loyal to the brand.
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