Freebirds World Burrito Adds a New Beef Birria to Its Menu
Niko Pajkovic — October 26, 2022 — Lifestyle
References: freebirds & qsrmagazine
Freebirds World Burrito has announced the launch of its newest menu item, a shredded beef Birria that will be available in all 60 locations as an entrée, burrito, bowl, or salad. The new product is being promoted with the catchy slogan, "Texas just in time for the holidays."
In an effort to give customers the ultimate "Queso-Birria" experience, Freebirds is taking the phenomenon of "quesabirria" and adding its own Texas flair via the addition of the chain's signature 'Legendary Queso.'
“Everything we create is inspired by Texas. Our Shredded Beef Birria is a fresh take on a Texas holiday classic," said Alex Eagle, CEO of Freebirds World Burrito. “Combining Birria with our queso in a burrito is my new favorite holiday tradition.”
Image Credit: Freebirds World Burrito
In an effort to give customers the ultimate "Queso-Birria" experience, Freebirds is taking the phenomenon of "quesabirria" and adding its own Texas flair via the addition of the chain's signature 'Legendary Queso.'
“Everything we create is inspired by Texas. Our Shredded Beef Birria is a fresh take on a Texas holiday classic," said Alex Eagle, CEO of Freebirds World Burrito. “Combining Birria with our queso in a burrito is my new favorite holiday tradition.”
Image Credit: Freebirds World Burrito
Trend Themes
1. Shredded Beef Birria - Freebirds World Burrito adds a Texas-style Beef Birria to their menu, creating the opportunity for other Mexican food chains to create their own versions.
2. Quesabirria Fusion - Freebirds World Burrito's addition of their signature Legendary Queso to their Birria dish creates an opportunity for other Mexican fast food chains to innovate by fusing their own unique toppings to create 'Quesabirria'.
3. Texas-inspired Cuisine - Freebirds World Burrito's Shredded Beef Birria, a classic Texan holiday dish, creates the possibility of a new wave of Texas-inspired dishes in the fast-food industry.
Industry Implications
1. Fast Food - The addition of Texas-style Beef Birria to Freebirds World Burrito's menu presents an opportunity for Mexican fast food chains to diversify their menu and offer unique fusion dishes to their customers.
2. Casual Dining - The trend of Texas-inspired fusion dishes in casual dining expands the possibilities for restaurants to create unique menu items that appeal to customers who are seeking new, exciting flavors.
3. Mexican Cuisine - The fusion of Birria with queso at Freebirds World Burrito creates an opportunity for other Mexican restaurants to create new fusion dishes that incorporate traditional cuisine with a new twist.
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