OneKeyAway Matchmaking Site
Trend Huntress — August 4, 2007 — Naughty
References: onekeyaway
The people at matchmaking site OneKeyAway.com found the big flaw in internet dating sites - no human interaction! So they developed a service that brings professional singles together. After completing an initial survey and profile at their website, users attend a mixer hosted by OneKeyAway where they're given an "e-Key" which resembles a car alarm remote control. Guests can approach each other, "zap" each other with their e-Key, and they are immediately able to tell how closely they match based on their online surveys. Meeting in a relaxed social environment takes the edge off of those awkward first dates and the e-Key premise keeps things playful.
Trend Themes
1. Hybrid Dating - Opportunity to combine online matchmaking with offline socializing, creating a unique experience for professional singles.
2. Personalized Matchmaking - Potential for more targeted matchmaking through initial surveys and profiles to improve matches and increase satisfaction.
3. Interactive Socializing - Innovation opportunity to incorporate playful interactive technologies into social events to make them more enjoyable and engaging.
Industry Implications
1. Online Dating - Online dating services can expand their offerings by incorporating hybrid dating events, increasing user engagement and satisfaction.
2. Event Planning - Event planning companies can incorporate technology-driven interactive events, providing unique experiences for attendees.
3. Market Research - Market research firms can leverage survey technology to provide personalized recommendations and analysis, improving client satisfaction.
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