Vans and BILLY'S Tokyo Work on the Signature Slip-Ons
Vans unveils its latest work in conjunction with BILLY's Tokyo -- the two join forces to create a new pair of the iconic Slip-On shoes. The Japanese retail brand experiments with a variety of textiles, adorning the latest update with a blend of rubber, canvas, chenille, and more.
The uppers' base is made from a canvas material in a soft tan hue sitting atop a rubber midsole foundation in white for a slight contrast. The heel badges are in a stark black and it all sits on top of a vulcanized gum sole at the bottom. The uppers feature vibrant accents in the form of embroidered flowers informed through embroidery in bright colors of yellow, white, pink, green, purple, and more.
Image Credit: BILLY's Tokyo
The uppers' base is made from a canvas material in a soft tan hue sitting atop a rubber midsole foundation in white for a slight contrast. The heel badges are in a stark black and it all sits on top of a vulcanized gum sole at the bottom. The uppers feature vibrant accents in the form of embroidered flowers informed through embroidery in bright colors of yellow, white, pink, green, purple, and more.
Image Credit: BILLY's Tokyo
Trend Themes
1. Floral-embroidered Fashion - Opportunity for fashion brands to incorporate vibrant, embroidered floral patterns into their products.
2. Textile Experimentation - Innovative uses of multiple different textiles create unique product designs for companies to explore.
3. Minimalist Slip-on Design - Simplicity in shoe design presents opportunities for companies to experiment with subtle design features.
Industry Implications
1. Footwear - Incorporating embroidered patterns and experimenting with different textiles creates opportunities for footwear brands to stand out in a crowded market.
2. Fashion - Utilizing floral-embroidered designs in clothing and accessories offers a fresh take on traditional fashion textiles.
3. Retail - Introducing unique products through collaborations between brands presents disruptive innovation opportunities for retailers looking to stay ahead of the curve.
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