The Billion Euro Home is a Reflection of Our Money-Obsessed Society
Harris Jay Rosenberg Alterman — January 27, 2012 — Art & Design
References: billioneurohouse & reuters
The Billion Euro Home is not a luxurious mansion with 300 rooms and a pool, but instead, is just a small little apartment. But this little living space is worth more than its weight in gold because it's entirely made out of money.
Irish artist Frank Buckley has contructed a home that uses legal tender as the builing materials. Euro bills are shredded down and made into money bricks that contain about 50,000 euros worth of currency per brick. Buckley built the house to reflect the “madness” that currency has created. He wants people to realize that there are more important things in life than pieces of paper and urges people to break free of the hold money has over them.
Buckley actually lives in the Billion Euro Home, and mentioned that “Whatever you say about the euro, it’s a great insulator.”
Irish artist Frank Buckley has contructed a home that uses legal tender as the builing materials. Euro bills are shredded down and made into money bricks that contain about 50,000 euros worth of currency per brick. Buckley built the house to reflect the “madness” that currency has created. He wants people to realize that there are more important things in life than pieces of paper and urges people to break free of the hold money has over them.
Buckley actually lives in the Billion Euro Home, and mentioned that “Whatever you say about the euro, it’s a great insulator.”
Trend Themes
1. Alternative Building Materials - The use of shredded legal tender as building materials presents a disruptive innovation opportunity within the construction industry.
2. Anti-consumerism Movement - The creation of the Billion Euro Home reflects a trend towards an anti-consumerism movement, which presents opportunities for businesses to offer alternative solutions to satisfy consumer needs.
3. Art and Architecture Fusion - The Billion Euro Home showcases the potential for the fusion of art and architecture in unique and unconventional ways that present disruptive innovation opportunities within both industries.
Industry Implications
1. Construction - The use of alternative building materials, such as shredded legal tender, presents disruptive innovation opportunities within the construction industry.
2. Anti-consumerism - The creation of the Billion Euro Home reflects a growing trend towards anti-consumerism, which presents opportunities for businesses to offer alternative solutions to satisfy consumer needs.
3. Art and Architecture - The Billion Euro Home showcases the potential for the fusion of art and architecture in unique and unconventional ways, presenting disruptive innovation opportunities within both industries.
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