Bikini Driving School
Terry Knealing — April 19, 2008 — Naughty
Bikini Driving School has set out to change the way cars are reviewed by adding super hot chicks to the mix. See for yourself, the first episode stars a BMW M5 and an almost naked model Teresa Noreen. Teresa shows us her driving prowess and then finishes up by washing the car because they're both “oh so dirty.â€
Implications - Ad campaigns have frequently used beautiful models and sexually charged themes to attract viewer eyeballs and inspire controversy. This marketing concept has translated into real-life business ventures, such as this Bikini Driving School, which pairs hot women with masculine pursuits such as driving to generate buzz and incentivize external promotion.
Implications - Ad campaigns have frequently used beautiful models and sexually charged themes to attract viewer eyeballs and inspire controversy. This marketing concept has translated into real-life business ventures, such as this Bikini Driving School, which pairs hot women with masculine pursuits such as driving to generate buzz and incentivize external promotion.
Trend Themes
1. Sexualized Auto Reviews - Opportunity to disrupt the traditional car review industry by combining hot models and driving footage.
2. Controversial Marketing - Opportunity to utilize controversial marketing techniques to generate buzz and publicity for various industries.
3. Gender Stereotype Breaking - Opportunity to challenge gender stereotypes and provide more diverse representation in traditionally male-dominated industries.
Industry Implications
1. Auto Reviewing - Applicable to the car review industry, to revolutionize the way cars are reviewed and presented to the public.
2. Marketing - Applicable to various industries that can benefit from utilizing provocative marketing campaigns to attract attention and generate engagement.
3. Training - Applicable to industries that involve training, such as driving schools, to change the way training material is presented and create more engaging content.
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