London's New Free Bike Program Will Use Advertisements to Stay Afloat
Mishal Omar — June 2, 2016 — Eco
A new bike program in London England, entitled 'Buzzbike,' will be free for commuters.
Intended to continue the shift in popularity towards environmentally friendly transportation options, Buzzbike designs beautiful bikes that are offered free for commuters. The only catch is that the commuters must promise to bike to their jobs for at least 12 days out of the month and lock the bike on a street.
A device tracks whether or not the bike is being used often enough and if it isn't, it is confiscated. Users must pay a $100 deposit that is given back once the bike has been confiscated or returned. The bikes will feature advertisements in order for the business to make a profit -- which explains why the bikes must be parked in public view.
Not only is this bike program friendly to the environment, it provides quirky affordable transport to people of lower-income backgrounds.
Intended to continue the shift in popularity towards environmentally friendly transportation options, Buzzbike designs beautiful bikes that are offered free for commuters. The only catch is that the commuters must promise to bike to their jobs for at least 12 days out of the month and lock the bike on a street.
A device tracks whether or not the bike is being used often enough and if it isn't, it is confiscated. Users must pay a $100 deposit that is given back once the bike has been confiscated or returned. The bikes will feature advertisements in order for the business to make a profit -- which explains why the bikes must be parked in public view.
Not only is this bike program friendly to the environment, it provides quirky affordable transport to people of lower-income backgrounds.
Trend Themes
1. Free Bike Programs - Disruptive innovation opportunity: Disrupt the traditional paid bike rental industry by offering free bikes to commuters.
2. Ad-supported Business Models - Disruptive innovation opportunity: Explore new ways to monetize products and services by incorporating advertisements, such as on bikes.
3. Environmentally Friendly Transportation - Disruptive innovation opportunity: Develop innovative solutions for promoting and encouraging environmentally friendly transportation options.
Industry Implications
1. Bike Sharing - Disruptive innovation opportunity: Integrate the honor system and ad-supported business models into existing bike sharing programs.
2. Advertising - Disruptive innovation opportunity: Create new advertising platforms and opportunities, such as ads on bikes.
3. Sustainable Transportation - Disruptive innovation opportunity: Build sustainable transportation infrastructure and services to support the growing demand for environmentally friendly transportation options.
3.4
Score
Popularity
Activity
Freshness
