These Big Sur Coastal Wedding Photos Are Nature-Loving
Allison Love — August 3, 2010 — Lifestyle
References: oncewed & notcot.org
These Big Sur coastal wedding photos are amazingly creative. This outdoor wedding features the bride and groom dancing on a wooden deck with Christmas lights strung around them. The atmosphere looks fun and fresh, especially with the forest encircling the area.
Many couples opt for an outdoor/DIY wedding as opposed to the traditional church-and-reception ceremony. See more images from the Big Sur coastal wedding above.
Implications - Youth consumers are not interested in living out the dreams that their parents had envisioned for them. This demographic wants to live an unconventional lifestyle and play by their own rules. Companies should strive for a brand message that echos freedom and independence to attract this group.
Many couples opt for an outdoor/DIY wedding as opposed to the traditional church-and-reception ceremony. See more images from the Big Sur coastal wedding above.
Implications - Youth consumers are not interested in living out the dreams that their parents had envisioned for them. This demographic wants to live an unconventional lifestyle and play by their own rules. Companies should strive for a brand message that echos freedom and independence to attract this group.
Trend Themes
1. Outdoor Weddings - Opportunities for companies to provide unique outdoor wedding experiences, such as forest or beach weddings.
2. DIY Weddings - Companies can cater to DIY wedding trends by providing unique, customizable wedding decor and favors.
3. Unconventional Lifestyles - Brands can market themselves as promoting freedom and independence to attract younger consumers interested in unconventional lifestyles.
Industry Implications
1. Wedding Industry - The wedding industry can provide unique outdoor wedding venues and customizable decor to cater to current wedding trends.
2. Event Planning Industry - Event planning companies can specialize in outdoor and DIY weddings to cater to current wedding trends.
3. Hospitality Industry - Hotels and resorts can provide unique outdoor wedding experiences, such as beach and forest weddings, and cater to the preferences of younger consumers seeking unconventional lifestyles.
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