Big Mozz Sticks are Arriving Now in the Frozen Aisle
Michael Hemsworth — May 28, 2024 — Lifestyle
References: bigmozz & progressivegrocer
Big Mozz Sticks are a new frozen food product arriving now at grocers to provide fans of the brand's foodservice snack with a way to enjoy it from the comfort of home.
The product features whole milk mozzarella sticks covered in breading and seasonings including fresh garlic, parsley and Pecorino Romano cheese. The cheese sticks are reported by the brand to have the biggest cheese pull of any mozzarella stick on the market to prioritize a premium taste and texture experience.
Big Mozz Sticks come in 13.44-ounce boxes with servings that can go directly from the freezer to the air fryer or oven for enjoyment in minutes. Priced at $9.99, the product is expected to be a hit as we go into the warm weather entertaining months as a simple way to satisfy guests.
The product features whole milk mozzarella sticks covered in breading and seasonings including fresh garlic, parsley and Pecorino Romano cheese. The cheese sticks are reported by the brand to have the biggest cheese pull of any mozzarella stick on the market to prioritize a premium taste and texture experience.
Big Mozz Sticks come in 13.44-ounce boxes with servings that can go directly from the freezer to the air fryer or oven for enjoyment in minutes. Priced at $9.99, the product is expected to be a hit as we go into the warm weather entertaining months as a simple way to satisfy guests.
Trend Themes
1. Foodservice-to-home Convenience - Consumers are increasingly seeking out foodservice-quality items they can easily prepare at home, reflecting a desire for restaurant experiences without dining out.
2. Premium Frozen Snacks - The emphasis on premium ingredients and preparation in frozen snacks is elevating the category, appealing to discerning consumers seeking indulgence.
3. Air Fryer-friendly Foods - With the rise of air fryer usage, products designed for optimal cooking in these appliances are gaining popularity for their ease and quick preparation time.
Industry Implications
1. Frozen Food - The evolution of frozen foods to include higher-quality, gourmet options is revitalizing the aisle and attracting new customer segments.
2. Home Cooking - The trend towards convenient, yet high-quality home cooking solutions is garnering interest among busy consumers who still want to enjoy great-tasting meals.
3. Kitchen Appliances - The popularity of multifunctional kitchen appliances, such as air fryers, is driving innovation in food products tailored specifically for these devices.
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