The Wing's Big Little Lies Line Was Made by Female-Led Brands
Ellen Smith — May 28, 2019 — Fashion
References: shop.the-wing & hypebae
The Wing's Big Little Lies collection celebrates women-made brands, boasting an inventory that features products made by Outdoor Voices, Cuyana, and Lizzie Fortunato.
The line was inspired by the hit HBO show Big Little Lies, which follows a star studded cast of female leads including Zoe Kravitz, Nicole Kidman, Reese Weatherspoon and Laura Dern. Products featured include a matching leggings and crop top set that was designed for the active consumer, a pink circular belt bag and a pair of earrings. According to Fortunato, these earrings were inspired by the California coastline where the television series takes place.
This collaborative feminist line is available online ahead of the season premiere of Big Little Lies, which airs on June 9th.
The line was inspired by the hit HBO show Big Little Lies, which follows a star studded cast of female leads including Zoe Kravitz, Nicole Kidman, Reese Weatherspoon and Laura Dern. Products featured include a matching leggings and crop top set that was designed for the active consumer, a pink circular belt bag and a pair of earrings. According to Fortunato, these earrings were inspired by the California coastline where the television series takes place.
This collaborative feminist line is available online ahead of the season premiere of Big Little Lies, which airs on June 9th.
Trend Themes
1. Feminist Co-working Product Lines - Disruptive innovation opportunity: Creating product lines that support and celebrate women-led brands.
2. Female-centric Collaborations - Disruptive innovation opportunity: Collaborating with female-led brands to create exclusive product collections.
3. Entertainment-inspired Fashion - Disruptive innovation opportunity: Designing fashion items inspired by popular TV shows or movies.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing fashion lines that emphasize inclusivity and women empowerment.
2. Co-working Spaces - Disruptive innovation opportunity: Incorporating branded co-working spaces that cater specifically to women professionals.
3. Entertainment - Disruptive innovation opportunity: Partnering with TV shows or movies to create limited-edition product lines that resonate with fans.
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