The Big Blue Bus Project Will Rebrand the City of Santa Monica
Meghan Young — January 27, 2010 — Art & Design
References: brucemaudesign & fastcompany
Santa Monica recently revealed plans to redesign the city, and this redesigns seems to be starting with their bus stops under the project Big Blue Bus. This isn’t, however, simply a bus stop revamping, it will act as the city’s brand ambassador.
Designed by Lorcan O’Herlihy Architects and Bruce Mau Design., the Big Blue Bus project will take over 360 bus stops across Santa Monica. Focusing on providing shade from sunlight, the stops are a kit that can be reconfigured at each location.
Designed by Lorcan O’Herlihy Architects and Bruce Mau Design., the Big Blue Bus project will take over 360 bus stops across Santa Monica. Focusing on providing shade from sunlight, the stops are a kit that can be reconfigured at each location.
Trend Themes
1. Redesigned City Bus Stops - Opportunity for innovative designs and technology integration in city bus stops.
2. Brand Ambassador Bus Stops - Potential to transform bus stops into city brand ambassadors through creative and impactful designs.
3. Modular Bus Stop Design - Disruptive innovation potential in creating modular and customizable bus stop infrastructure.
Industry Implications
1. Architecture and Design - Opportunities for architects and designers to create functional and aesthetically pleasing bus stops with innovative features.
2. Urban Planning - Innovative bus stop designs can contribute to improving the urban landscape and enhancing public transportation experiences.
3. Transportation Services - Disruption in traditional bus stop infrastructure can lead to new opportunities for transportation service providers to enhance customer experience and integrate technology.
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