The Bieber Fever Fan Club is a Place for Beliebers to Connect Online
Rebecca Byers — January 13, 2016 — Pop Culture
References: twitter & bieberfever
The Bieber Fever Fan Club is considered the official online community for like-minded Beliebers. The fan club service includes a news section, forum, hosts contests, keeps members up to date on tour dates and also boasts an e-commerce component. The intriguing platform isn't free, but maintains its the best resource for keeping up with every Justin Bieber-related.
The Bieber Fever Fan Club is designed and operated by Artist Arena, a full-service marketing agency and direct-to-fan strategy that includes e-commerce and other branding efforts. The intriguing direct-to-fan strategy speaks to the modern interest of celebrities to offer exclusive content for fans to interact with in a way that doesn't involve a middleman, making the interaction more authentic and meaningful to fans.
The Bieber Fever Fan Club is designed and operated by Artist Arena, a full-service marketing agency and direct-to-fan strategy that includes e-commerce and other branding efforts. The intriguing direct-to-fan strategy speaks to the modern interest of celebrities to offer exclusive content for fans to interact with in a way that doesn't involve a middleman, making the interaction more authentic and meaningful to fans.
Trend Themes
1. Direct-to-fan Strategy - The rise of direct-to-fan strategies prove the effectiveness and authenticity of using exclusive content to create a meaningful connection with fans.
2. Digital Fan Communities - Digital fan communities are becoming increasingly popular and provide a unique platform for like-minded fans to connect with each other and their favorite celebrities.
3. E-commerce Integration - The integration of e-commerce into digital fan communities allows for a seamless and convenient way for fans to purchase exclusive merchandise and support their favorite artists.
Industry Implications
1. Music Industry - The music industry has the opportunity to leverage direct-to-fan strategies to build stronger relationships with fans and drive revenue through the sale of exclusive content and merchandise.
2. Marketing Industry - The marketing industry can explore the potential of creating digital fan communities for their clients and incorporate e-commerce strategies for a unique and effective way to connect with customers.
3. Entertainment Industry - The entertainment industry has the opportunity to create digital fan communities for movies, TV shows, and other media to drive engagement and revenue through exclusive content and merchandise.
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