Kijiji Ignites a Bicycle Scavenger Hunt Throughout Van City
M — September 26, 2016 — Art & Design
References: freeforallmarketing & unlockabikeyvr
Bike riders all across Vancouver, Canada are invited to take part in Kijiji's bicycle scavenger hunt that offers 24 free bikes -- vintage and brand new -- in 24 days.
The clues are released via the official Kijiji Vancouver Instagram page that give users a helpful hint to where the bike of the day is located along with a photo of the location. A password to the bike lock is shared, and the first to find the bike and unlock it wins the ride. Each of the bicycles are sourced from Ride On Bike Shop and include a variety of styles such as mountain bikes and more retro fixies.
The campaign was put together collaboratively between CloudRaker, Denneboom and Free For All Marketing to target Vancouverites and their love of biking as a main mode of transportation by sourcing bikes from the local community and encouraging consumers to explore their city.
The clues are released via the official Kijiji Vancouver Instagram page that give users a helpful hint to where the bike of the day is located along with a photo of the location. A password to the bike lock is shared, and the first to find the bike and unlock it wins the ride. Each of the bicycles are sourced from Ride On Bike Shop and include a variety of styles such as mountain bikes and more retro fixies.
The campaign was put together collaboratively between CloudRaker, Denneboom and Free For All Marketing to target Vancouverites and their love of biking as a main mode of transportation by sourcing bikes from the local community and encouraging consumers to explore their city.
Trend Themes
1. Bicycle Scavenger Hunt - Opportunity to create engaging marketing campaigns through interactive scavenger hunts using social media platforms.
2. Local Community Sourcing - Trend of sourcing products and services from local communities to support and engage with customers.
3. Alternative Transportation - Increasing popularity of bicycles as a sustainable and efficient mode of transportation in urban areas.
Industry Implications
1. Marketing - Opportunity for marketing agencies to create innovative and interactive campaigns for brands.
2. Retail - Opportunity for bike shops to collaborate with local businesses and organizations for scavenger hunt promotions.
3. Transportation - Opportunity for transportation companies to integrate bicycles and encourage alternative modes of travel in cities.
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