This Commercial for Bic Pens Aims to Shake Things Up
Jonathon Brown — March 3, 2013 — Pop Culture
References: ca.bicworld & adsoftheworld
Bic Pens are among the most popular in the world and this commercial aims at introducing consumers to the Bic 4 Color Pen.
Bic 4 Color Pens allow users to switch back and forth between four different color inks (usually black, red, green and blue). Each of these colors is represented by a man in a full body spandex suit in this commercial. They all sit around a table grouping small marble-sized balls by color. All of a sudden the ground starts shaking and the entire room is being tipped upside down. The camera pulls back and reveals this room is actually inside the pen and the boy using the pen is shaking it while thinking of his answer to a test question.
This commercial finds a unique and subtle way of pointing out Bic 4 Color Pens' most important feature.
Bic 4 Color Pens allow users to switch back and forth between four different color inks (usually black, red, green and blue). Each of these colors is represented by a man in a full body spandex suit in this commercial. They all sit around a table grouping small marble-sized balls by color. All of a sudden the ground starts shaking and the entire room is being tipped upside down. The camera pulls back and reveals this room is actually inside the pen and the boy using the pen is shaking it while thinking of his answer to a test question.
This commercial finds a unique and subtle way of pointing out Bic 4 Color Pens' most important feature.
Trend Themes
1. Multi-function Pens - The trend towards multi-function pens, like the Bic 4 Color Pen, offers an opportunity for companies to innovate by combining multiple writing tools into one product.
2. Creative Marketing Ads - The rise of creative marketing ads, like the Bic 4 Color Pen commercial, creates an opportunity for companies to capture consumer attention through unique and memorable advertising strategies.
3. Interactive Ads - Interactive ads, like the Bic 4 Color Pen commercial, offer an opportunity for companies to engage with consumers through fun and interactive advertising experiences.
Industry Implications
1. Stationery and Writing Tools - The stationery and writing tools industry can innovate by developing multi-function pens that offer convenience and versatility to consumers.
2. Advertising and Marketing - The advertising and marketing industry can innovate by creating unique and memorable ads like the Bic 4 Color Pen commercial which captures consumer attention and increases brand recognition.
3. Online Retail - The online retail industry can innovate by offering multi-function pens like the Bic 4 Color Pen to consumers who value convenience and simplicity when shopping for writing tools.
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