The BHLDN Summer 2014 Lookbook is Romantic and Bohemian
Farida Helmy — June 5, 2014 — Lifestyle
References: bhldn & blog.theknot
Inspired by everything whimsical and fairy-like, the BHLDN Summer 2014 lookbook is absolutely flawless and will make you want to take your vows next to lapping waves at sunset underneath a towering palm tree for shade. And if you’re not the one getting married, you’ll just want to be invited to a wedding in which the bride wears one of these flowing dresses and floral wreaths as you bury your toes in the sand watching two people share their undying love to each other.
Taking after Parisian flea markets and antique fairs around the world, the BHLDN Summer 2014 vintage-inspired wedding dresses are perfect for a beach, destination or bohemian-themed wedding. The romantic gowns are a must-see with their dreamy silk tulle, exquisite lace, beads and sparkles.
Taking after Parisian flea markets and antique fairs around the world, the BHLDN Summer 2014 vintage-inspired wedding dresses are perfect for a beach, destination or bohemian-themed wedding. The romantic gowns are a must-see with their dreamy silk tulle, exquisite lace, beads and sparkles.
Trend Themes
1. Vintage-inspired Wedding Dresses - There are opportunities for disruption in custom design and manufacturing for eco-friendly and sustainable vintage-inspired wedding dresses with hand-embroidered detailing.
2. Beach/bohemian-themed Weddings - Disruption opportunities lie in offering comprehensive wedding packages that include bohemian or beach-themed decor, unique locations, and experiential activities for bridal parties and guests.
3. E-commerce Bridal Retail - The potential for disruption comes from offering online wedding consultations, 3D virtual try-on capabilities, and personalized styling recommendations with a focus on sustainability and ethical fashion.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of vintage-inspired wedding dresses by creating their own line of sustainable and ethically sourced dresses with unique design elements.
2. Hospitality/events - Hotels, resorts, and event planners can offer comprehensive beach and bohemian-themed wedding packages that take care of every detail for the bridal party and guests, including transportation, accommodations, and activities.
3. Online Bridal Services - E-commerce platforms can disrupt the traditional bridal retail industry by offering virtual try-ons and personalized styling recommendations to brides, as well as wedding consultation services and sustainable and eco-friendly wedding decor options.
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