The Beyond Breakfast Sausage Links are Free from GMOs and More
Michael Hemsworth — October 14, 2020 — Marketing
References: beyondmeat & foodbev
The Beyond Breakfast Sausage links have been unveiled by the brand as a new product for consumers who are looking for a way to ditch meat-based alternatives in their morning meals. The product is achieved with the brand's signature meatless recipe and features a blend of savory herbs and spices in the mix to help make them a flavorful alternative to conventional sausage. The product is also reported to have 40% less sodium than a leading pork sausage alternative and is also free from GMOs, synthetic colors, antibiotics, hormones, cholesterol and bioengineered ingredients.
Chief Marketing Officer at Beyond Meat Stuart Kronauge spoke on the new Beyond Breakfast Sausage links saying, "With demand for plant-based breakfast options continuing to rise and more of us eating breakfast at home, we knew the segment was ripe for innovation. With the launch of Beyond Breakfast Sausage links, we’re thrilled to introduce another better-for-you plant-based meat option to satisfy consumers’ love of classic breakfast dishes. We think our fans will be excited that they can make restaurant-style breakfast an at-home staple with our new links.”
Chief Marketing Officer at Beyond Meat Stuart Kronauge spoke on the new Beyond Breakfast Sausage links saying, "With demand for plant-based breakfast options continuing to rise and more of us eating breakfast at home, we knew the segment was ripe for innovation. With the launch of Beyond Breakfast Sausage links, we’re thrilled to introduce another better-for-you plant-based meat option to satisfy consumers’ love of classic breakfast dishes. We think our fans will be excited that they can make restaurant-style breakfast an at-home staple with our new links.”
Trend Themes
1. Plant-based Breakfast Options - Opportunity to develop and market plant-based alternatives for traditional breakfast products.
2. Reduced Sodium and Healthier Alternatives - Opportunity to create low-sodium and healthier versions of popular breakfast foods.
3. Rise in Demand for Plant-based Products - Opportunity to capitalize on the growing demand for plant-based food options in the breakfast market.
Industry Implications
1. Food Technology - Disruptive innovation opportunity in developing advanced plant-based food technologies and recipes.
2. Food Manufacturing - Opportunity for food manufacturers to expand their product lines with plant-based breakfast items.
3. Health and Wellness - Opportunity to target health-conscious consumers with plant-based breakfast alternatives that are free from harmful ingredients.
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