Beyonce's Children's Line Raises Controversy
Noora Abu Eitah — May 12, 2008 — Naughty
References: shophouseofdereon & daveibsen.typepad
Beyoncé Knowles launched the House of Deréon clothing line for kids. The ads for the line depict a series of young girls with heavily made up faces, wearing five inch high heels and posing inappropriately, as if they were posing for a provocative men's magazine.
According to MediaTakeOut.com, there has been a number of mainstream blogs and new organizations who are launching campaign against Beyonce and her line of House Of Dereon.
“What is the next ad going to look like? Babies wearing gold metallic bikinis while five-year old boys throw Monopoly money on them?†MediaTakeOut asks.
“Let our children be damn children at least 'til the age of 8. Then they can worry about bikini waxes and putting out.â€
I know some might argue that Beyonce is attempting to make the kids look hip and fresh, but I think that she should try them out on her own kids first. That is, if she knows anything having children or how to raise them.
I have seen a lot of ads that sexually objectify women and children, but this one was the icing on the cake. I believe artists and celebrities should make use of their fortune to improve society, not corrupt it. Maybe I am naive to think that way, but it's the only way I can sleep at night.
According to MediaTakeOut.com, there has been a number of mainstream blogs and new organizations who are launching campaign against Beyonce and her line of House Of Dereon.
“What is the next ad going to look like? Babies wearing gold metallic bikinis while five-year old boys throw Monopoly money on them?†MediaTakeOut asks.
“Let our children be damn children at least 'til the age of 8. Then they can worry about bikini waxes and putting out.â€
I know some might argue that Beyonce is attempting to make the kids look hip and fresh, but I think that she should try them out on her own kids first. That is, if she knows anything having children or how to raise them.
I have seen a lot of ads that sexually objectify women and children, but this one was the icing on the cake. I believe artists and celebrities should make use of their fortune to improve society, not corrupt it. Maybe I am naive to think that way, but it's the only way I can sleep at night.
Trend Themes
1. Child Fashion Industry - Disruptive innovation opportunity: Create a children's clothing line that promotes age-appropriate styles and fosters self-expression without sexualizing young children.
2. Ethical Advertising Practices - Disruptive innovation opportunity: Develop advertising campaigns that prioritize ethical representation and challenge the objectification of women and children in mainstream media.
3. Parenting Products and Services - Disruptive innovation opportunity: Create innovative products and services that support parents in raising their children with values that prioritize their well-being and development.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introduce sustainable and ethical practices within the fashion industry to counter the sexualization of children and promote responsible manufacturing.
2. Media and Advertising - Disruptive innovation opportunity: Develop alternative platforms and mediums for advertising that challenge mainstream norms and promote inclusive, positive representations of women and children.
3. Parenting and Family - Disruptive innovation opportunity: Create innovative parenting products, services, and support systems that address societal concerns related to the early sexualization of young children.
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