The Beyonce Pulse Fragrance Ad is Electrifyingly Sensual
Meghan Young — June 18, 2011 — Marketing
References: beyonceparfums & stylenews.peoplestylewatch
The Beyonce Pulse fragrance print ad will definitely set your heart racing. Not only because you will be eagerly anticipating this new electrifying scent, but also because of the superstar's shimmering curves and bared bosoms.
The Beyonce Pulse perfume is a follow-up to her last two fragrances, Heat and Heat Rush. It features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and bluebird orchid. According to the singer herself, "Pulse is a fragrance you can wear all the time."
Photographed by Lionel Gasperini, the Beyonce Pulse frangrace print ad will be accompanied by commercial shot by Jake Nava, who happened to also shoot the singer's infamous 'Single Ladies' video. The ads were clearly inspired by the chrome-and-blue Beyonce Pulse bottle, which in turn was inspired by Beyonce's stage costumes.
The Beyonce Pulse perfume is a follow-up to her last two fragrances, Heat and Heat Rush. It features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and bluebird orchid. According to the singer herself, "Pulse is a fragrance you can wear all the time."
Photographed by Lionel Gasperini, the Beyonce Pulse frangrace print ad will be accompanied by commercial shot by Jake Nava, who happened to also shoot the singer's infamous 'Single Ladies' video. The ads were clearly inspired by the chrome-and-blue Beyonce Pulse bottle, which in turn was inspired by Beyonce's stage costumes.
Trend Themes
1. Personalized Fragrances - The Beyonce Pulse fragrance campaign demonstrates the trend of creating unique scents tailored to individual preferences, opening up opportunities for personalized fragrance experiences.
2. Celebrity-endorsed Products - The popularity of the Beyonce Pulse perfume highlights the trend of leveraging celebrity endorsements to boost product sales, presenting opportunities for collaborations between brands and influencers.
3. Visual Storytelling - The Beyonce Pulse print ad and accompanying commercial showcase the trend of using visual aesthetics and narratives to captivate consumers, indicating disruptive innovation opportunities in immersive advertising experiences.
Industry Implications
1. Fragrance - The Beyonce Pulse perfume campaign demonstrates disruptive innovation opportunities in the fragrance industry, such as personalized fragrance creations and leveraging celebrity endorsements.
2. Fashion - The Beyonce Pulse print ad, inspired by Beyonce's stage costumes, suggests disruptive innovation opportunities in the fashion industry, including collaborations between fragrance and fashion brands.
3. Beauty - The Beyonce Pulse fragrance campaign presents disruptive innovation opportunities in the beauty industry, where visual storytelling and celebrity endorsements could enhance brand experiences and product sales.
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