Coffee Consumption Linked to Cup Size
Peter Tanner — October 17, 2008 — Lifestyle
References: thelocal.se
A new Swedish study shows that women who drink lots of coffee may have their breasts shrink in size. Helena Jernström of Lund University carried out a study that showed a strong correlation between drinking coffee and smaller breasts. 50% of women have a gene that links coffee drinking to a smaller breast size. The good news for caffeine addicts, however, is that coffee drinking is thought to reduce the chance of breast cancer.
Trend Themes
1. Coffee-gene Correlation - There may be further scientific studies that can explore the connections between coffee consumption and gene mutation in women, which can give medical companies and genetic testing services new innovation opportunities.
2. Alternatives to Caffeine Consumption - As conclusive studies link coffee to shrinking breasts, a possibility for alternative caffeine sources and drinks may become a popular trend among health-conscious individuals and beverage manufacturers.
3. Female Body-based Marketing and Products - The study discusses a potential link between coffee drinking and breast size; commercial products such as clothing and bras could focus more on aspects of female physiology in their design or marketing.
Industry Implications
1. Coffee Industry - With coffee consumption potentially affecting breast size, specialized coffee companies and chains can promote certain types of coffee and market them to certain types of customers.
2. Beverage Industry - As consumers look for alternative caffeine sources, beverage manufacturing companies can research, develop and introduce product lines that are both beneficial for health and tasty.
3. Fashion Industry - With the possibility of bodily factors like coffee consumption affecting breast size, fashion companies may design their products and align their marketing strategies to reflect such scientific findings.
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