Artist Betsy Walton Finds the Sublime in the Mundane
Marissa Liu — June 15, 2010 — Art & Design
References: morningcraft & booooooom
Residing in Portland, Oregon, artist Betsy Walton often works with acrylic gouache on panel to create artwork that explores what she calls "the tension and balance between the mysterious nature of our existence and the objects and environments we find in everyday life."
Betsy Walton is influenced by American folk art, geometric abstraction and contemporary painters and illustrators. Unlike many artists she rarely sketches preliminary drawings preferring to work spontaneously.
Implications - As the world becomes increasingly saturated with computer-generated graphics, consumers are turning to fine art pieces to remind them of human capabilities. Corporations looking to create effective media campaigns may find utilizing fine art graphics much more effective than overly produced computer-generated ones.
Betsy Walton is influenced by American folk art, geometric abstraction and contemporary painters and illustrators. Unlike many artists she rarely sketches preliminary drawings preferring to work spontaneously.
Implications - As the world becomes increasingly saturated with computer-generated graphics, consumers are turning to fine art pieces to remind them of human capabilities. Corporations looking to create effective media campaigns may find utilizing fine art graphics much more effective than overly produced computer-generated ones.
Trend Themes
1. Fine Art Graphics - Utilizing fine art graphics may be more effective than overly produced computer-generated ones in media campaigns.
2. Exploring Existence - Consumers are seeking artwork that explores the tension and balance between existence and everyday life.
3. Spontaneous Artwork - Artists working spontaneously without preliminary sketches are gaining attention in the art world.
Industry Implications
1. Advertising - Utilizing fine art graphics in media campaigns can disrupt traditional advertising methods.
2. Art Galleries - Galleries showcasing artwork that explores existence and everyday life can attract a new audience.
3. Art Supplies - Art supply companies can cater to artists who prefer working spontaneously without preliminary sketches.
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