'Bete Noire' by Saija is Made for the Haute Huntress
Sophia Pelka — January 23, 2012 — Fashion
The huntress collection for Bete Noire by Saija is a “simple and chic with a hint of the macabre,” as said on the designer's site.
Playfully dark, the line carries a series of accessories with fur detailing. Each piece is meant to capture a moment in a story, not simply evoking an emotion but developing a persona to pair with the artwork. The collation features a full antler necklace, a mink coin purse and a side bag complete with fox jaws. A memorable piece is a necklace with bullet charms. The juxtaposed coldness of the harsh bullets and the fuzzy bits of fur are disturbing and eery.Though the use of taxidermy may be off-putting to some, the couture’s motto preaches 'Memento Mori.' The designer states on her site, “remeber you must die one day too. Instead of seeing death as dark and gloomy, pieces reflect the natural cycle of life…”
Bete Noire by Saija takes fashionistas to a whole new level of hunting.
Playfully dark, the line carries a series of accessories with fur detailing. Each piece is meant to capture a moment in a story, not simply evoking an emotion but developing a persona to pair with the artwork. The collation features a full antler necklace, a mink coin purse and a side bag complete with fox jaws. A memorable piece is a necklace with bullet charms. The juxtaposed coldness of the harsh bullets and the fuzzy bits of fur are disturbing and eery.Though the use of taxidermy may be off-putting to some, the couture’s motto preaches 'Memento Mori.' The designer states on her site, “remeber you must die one day too. Instead of seeing death as dark and gloomy, pieces reflect the natural cycle of life…”
Bete Noire by Saija takes fashionistas to a whole new level of hunting.
Trend Themes
1. Dark Couture - Disruptive innovation opportunity: Explore the intersection of fashion and macabre elements to create unique and edgy apparel and accessories.
2. Fur Detailing - Disruptive innovation opportunity: Develop new techniques and materials for incorporating fur into fashion designs, creating luxurious and attention-grabbing pieces.
3. Memento Mori - Disruptive innovation opportunity: Design fashion items that embrace the concept of mortality and encourage a contemplation of life's fleeting nature.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Reimagine traditional fashion norms by pushing boundaries and incorporating unconventional elements.
2. Accessories - Disruptive innovation opportunity: Combine functionality and aesthetics in accessories by incorporating unexpected materials and design elements.
3. Taxidermy - Disruptive innovation opportunity: Transform taxidermy from a traditional craft into a contemporary art form by integrating it into fashion and lifestyle products.
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