BetaBlue on Jet Blue Airlines
Going Like Sixty — December 7, 2007 — Pop Culture
References: mashable
Jet Blue is teaming up with Yahoo and Blackberry to bring WiFi to airplanes next week when a plane called BetaBlue will fly from JFK to San Francisco offering passengers email access, and instant messaging. FCC regulations are very strict regarding this matter and there are still hurdles to be cleared.
Implications - The widespread adoption of wireless Internet and Web-enabled mobile devices has cultivated a dedicated market of tech consumers who aren't content to go offline -- even during a flight. Some carriers are offering Internet access during flights with a free or fee-based structure, but as our addiction to technology grows, this amenity will only continue to increase.
Implications - The widespread adoption of wireless Internet and Web-enabled mobile devices has cultivated a dedicated market of tech consumers who aren't content to go offline -- even during a flight. Some carriers are offering Internet access during flights with a free or fee-based structure, but as our addiction to technology grows, this amenity will only continue to increase.
Trend Themes
1. Wireless Internet - The widespread adoption of wireless Internet has created a demand for continuous connectivity even during flights.
2. Web-enabled Mobile Devices - The rise of Web-enabled mobile devices has fueled the need for inflight Internet access and communication.
3. Tech Addiction - As people's addiction to technology intensifies, the demand for in-flight WiFi will continue to grow.
Industry Implications
1. Airlines - Airlines are increasingly offering WiFi access as an amenity to satisfy the tech-savvy demands of passengers.
2. Telecommunications - Telecommunications companies have the opportunity to provide WiFi services and infrastructure for in-flight connectivity.
3. Internet Service Providers - Internet service providers can tap into the expanding market of in-flight Internet access by partnering with airlines.
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