HATHENBRUCK Comes Up with Its Own Version of the VaporMax
References: hathenbruck & highsnobiety
HATHENBRUCK launches a bespoke sneaker design that boasts an all-white ceramic-like upper. The ultra-creative silhouette is minimalist in design and features Nike's VaporMax silhouette. The HATHENBRUCK release builds on the frequent craze of DIY within the footwear industry. Dubbed the Dripmax 1s, the bespoke sneaker pair creates a statement with the outline of the bold red Swoosh branding and the matching tongue tagging.
The HATHENBRUCK and Nike collab definitely captures attention as it seamlessly integrates creativity into a sporty silhouette. HATHENBRUCK owner Caleb Flowers explains that the Dripmax 1s model is an attempt at "something scaleable, but very simple in design." Surely living up to that standard, the bespoke sneakers are currently sold out at a retail value of $260.
The HATHENBRUCK and Nike collab definitely captures attention as it seamlessly integrates creativity into a sporty silhouette. HATHENBRUCK owner Caleb Flowers explains that the Dripmax 1s model is an attempt at "something scaleable, but very simple in design." Surely living up to that standard, the bespoke sneakers are currently sold out at a retail value of $260.
Trend Themes
1. Bespoke Sneakers - The trend of customizable and individualized sneakers is disrupting the footwear industry by allowing consumers to express themselves through their footwear.
2. DIY Footwear - The trend of DIY footwear is disrupting the traditional design processes of the footwear industry by giving consumers the ability to create and design shoes according to their preferences.
3. Creative Sportswear - The trend of incorporating artistic and creative designs in sportswear is disrupting the traditional, minimalist approach of sportswear design, giving brands the opportunity to differentiate themselves and stand out in a crowded market.
Industry Implications
1. Footwear - The footwear industry is being disrupted by the trend of bespoke sneakers, offering consumers unique and customizable footwear options.
2. Fashion - The trend of incorporating bespoke sneakers and DIY footwear into fashion is disrupting traditional fashion norms by giving consumers the ability to uniquely express themselves through their footwear.
3. Sportswear - The sportswear industry is being disrupted by the trend of incorporating artistic designs and creative elements into sportswear, giving brands the opportunity to differentiate themselves and appeal to consumers seeking unique and individualized products.
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