Pai Skincare's Serum Contains Pepperberry, Riberry & Muntires
Laura McQuarrie — March 6, 2018 — Fashion
References: cosmeticsbusiness & instagram
Pai Skincare recently unveiled a berry serum for all skin types that boasts ultra-hydrating ingredients.
The 'Back To Life Hydration Serum' features hyaluronic acid, which is revered for its ability to hold many times its own weight in water, as well as a "tri-berry" combination. For its hydrating serum, Pai Skincare selected a trio of beneficial Australian berries: Pepperberry, Riberry and Muntries. While the Pepperberry and Riberry are rich in antioxidants and support the skin's natural moisture barrier, Muntries—also known as emu apples—are naturally waxy and help to prevent the loss of moisture.
On the new Back To Life Hydration Serum, Pai Skincare founder Sarah Brown notes: "We created this product for people who can’t tolerate serums. It delivers proven, long-lasting results and feels beautiful lightweight and calming—like a glass of water for the skin."
The 'Back To Life Hydration Serum' features hyaluronic acid, which is revered for its ability to hold many times its own weight in water, as well as a "tri-berry" combination. For its hydrating serum, Pai Skincare selected a trio of beneficial Australian berries: Pepperberry, Riberry and Muntries. While the Pepperberry and Riberry are rich in antioxidants and support the skin's natural moisture barrier, Muntries—also known as emu apples—are naturally waxy and help to prevent the loss of moisture.
On the new Back To Life Hydration Serum, Pai Skincare founder Sarah Brown notes: "We created this product for people who can’t tolerate serums. It delivers proven, long-lasting results and feels beautiful lightweight and calming—like a glass of water for the skin."
Trend Themes
1. Tri-berry Skincare - Opportunities for beauty companies to develop products featuring new and unique ingredients.
2. Hyaluronic Acid Formulations - Opportunities for skincare brands to incorporate this ultra-hydrating ingredient into their product lines.
3. Natural Moisture Barriers - Opportunities for skincare brands to market products that use natural ingredients to lock moisture into the skin.
Industry Implications
1. Beauty and Skincare Manufacturing - The skincare and beauty industry may seek new and innovative ingredients to stand out in a crowded marketplace.
2. Natural and Organic Skincare - The push for natural ingredients in skincare products continues to gain momentum, offering a window of opportunity for brands using tri-berry combinations and hydrating ingredients.
3. Ecologically-friendly Skincare - The use of Australian native berries in skincare formulations could potentially drive eco-minded innovation.
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