The Benny Horne Portfolio Highlights Beauties in Black and White
Jordan Sowunmi — July 26, 2011 — Fashion
References: benny-horne & lifelounge.au
One look through the Benny Horne portfolio and it's easy to see why he has established himself as one of the most coveted celebrity portrait photographers in the fashion magazine industry.
Benny Horne's work has appeared in Vogue Russia, RUSSH, and Harper's Bazaar, as well as in ad campaigns for major fashion brands like Yves Saint Laurent and Fendi. In this post, we examine the Benny Horne portfolio for his best snaps of non-celebrity models in black and white. Horne shows a skill for bringing out incredibly expressive poses out of his models, contrasting the organic beauty of their faces with the monochrome setting the shoot takes place in.
My favorite shot from the Benny Horne portfolio is the lead image of this post. It shows a gorgeous model staring intently into the camera and letting a powerful scream go. The shot perfectly illustrates why some photographers opt for the greyscale effect when taking a shot -- the color contrast brings the intensity of the photograph home.
Implications - One of the most effective ways a company can subtly effect the attention paid to its marketing is by avoiding all color and placing their marketing on a black and white backdrop. By eschewing color and excitement, the ad takes a more artistic feel and stands a better chance of being distinguishable in a crowded marketplace.
Benny Horne's work has appeared in Vogue Russia, RUSSH, and Harper's Bazaar, as well as in ad campaigns for major fashion brands like Yves Saint Laurent and Fendi. In this post, we examine the Benny Horne portfolio for his best snaps of non-celebrity models in black and white. Horne shows a skill for bringing out incredibly expressive poses out of his models, contrasting the organic beauty of their faces with the monochrome setting the shoot takes place in.
My favorite shot from the Benny Horne portfolio is the lead image of this post. It shows a gorgeous model staring intently into the camera and letting a powerful scream go. The shot perfectly illustrates why some photographers opt for the greyscale effect when taking a shot -- the color contrast brings the intensity of the photograph home.
Implications - One of the most effective ways a company can subtly effect the attention paid to its marketing is by avoiding all color and placing their marketing on a black and white backdrop. By eschewing color and excitement, the ad takes a more artistic feel and stands a better chance of being distinguishable in a crowded marketplace.
Trend Themes
1. Monochrome Marketing - The trend of using black and white backdrops in advertising to create a more artistic and attention-grabbing appeal.
2. Expressive Portraits - The trend of capturing emotionally powerful and expressive poses in portrait photography.
3. Non-celebrity Models - The trend of featuring non-celebrity models in fashion photography, highlighting the organic beauty of their faces.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunities in the fashion photography industry to explore new creative techniques and styles.
2. Advertising and Marketing - Disruptive innovation opportunities for creating unique and attention-grabbing campaigns by using monochrome backdrops and expressive poses.
3. Modeling and Talent Agencies - Disruptive innovation opportunities to promote the use of non-celebrity models and showcase their natural beauty in the industry.
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