Benjamin Moore Makes Color Matching Breezy With Their iPhone Application
Shelby Lee Walsh — May 28, 2009 — Tech
References: nylonmag
It’s imperative that you get the correct color to match your rug, your drapes, etc. If you have an iPhone, this process just got a whole lot easier with Benjamin Moore’s new Color Capture iPhone application.
The application lets you take a picture of whatever you want to match and/or compliment and then the Benjamin Moore color equivalent will magically be revealed to you.
Perhaps the most fun part are the cute names of all of the Benjamin Moore paint colors. Choose between Sweet Taffy, Strawberry Fields, Twilight Zone and many more.
The iPhone application will be available June 1st.
The application lets you take a picture of whatever you want to match and/or compliment and then the Benjamin Moore color equivalent will magically be revealed to you.
Perhaps the most fun part are the cute names of all of the Benjamin Moore paint colors. Choose between Sweet Taffy, Strawberry Fields, Twilight Zone and many more.
The iPhone application will be available June 1st.
Trend Themes
1. Color Matching Apps - The rise of color matching apps like Benjamin Moore's Color Capture provides a disruptive innovation opportunity in the home decor industry.
2. Mobile Design Tools - The development of mobile design tools, such as paint swatch apps, opens up disruptive innovation possibilities in the interior design industry.
3. Augmented Reality in Home Decor - The integration of augmented reality into home decor apps offers disruptive innovation potential for the paint industry and interior decorators.
Industry Implications
1. Home Decor - The home decor industry can leverage color matching apps like Benjamin Moore's to enhance customer experience and increase sales.
2. Interior Design - Interior design professionals can explore the use of mobile design tools, such as paint swatch apps, to streamline their workflow and improve client collaboration.
3. Paint - Paint manufacturers can embrace augmented reality technology in their apps to revolutionize the way customers visualize and choose paint colors.
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